Genevieve Owen

Social Media Marketing Manager

Wiltshire-based social media marketing manager

Supporting service-based businesses to use LinkedIn strategically to get better organic results without stress

 

I help business owners to use social media strategically and consistently in line with their wider marketing plan to reach the right audience and achieve better results, faster.

  • Don't have an in-house marketing team?
  • Feeling frustrated because you aren’t seeing the results you’d hoped for by going it alone?
  • Are you a service based business owner ready to outsource your social media marketing so you can focus on giving your best service to your clients?
  • Do you need help to spot issues and find solutions to help you reach your ideal audience and convert them to paying clients?

I've worked with many businesses including museum and heritage professionals, consultants, artists, a charity, an auction house, antique collectors and in the health and wellness arena a yoga teacher & empowerment coach, a Pilates instructor, a nutritionist and doTERRA wellness advocates.

I've helped these business owners to use social media effectively to reach their business goals by creating custom made strategy to:

  • Increase visibility and brand awareness
  • Build genuine relationships
  • Demonstrate credibility
  • Direct traffic to a website or landing page to convert viewers to clients

By:

  • Assessing their current social media activity
  • Identifying a clear strategy
  • Creating a sustainable content calendar
  • Generating content and images that inspires, entertains, promotes conversation and converts
  • Engaging pro-actively with their audience to develop the know, like, trust factor
  • Remaining visible even when they are knee deep in client work, out of the office or taking a well-earned holiday by scheduling timely content
  • Filling face to face and online courses and classes by promoting them authentically
  • Tracking data to identify strengths, weaknesses and opportunities to increase success

Whatever your goal or budget, I offer a range of packages to cater to your requirements. Bespoke pricing is available on request.

 

"I recently commissioned Genevieve to undertake a social media management audit of my LinkedIn profile. As a sole trader I find that keeping on top of my marketing and socials tends to fall down the to do list! Genevieve provided me with a clear, actionable report and followed up with a call to talk me through the various sections. I now have a set of achievable, bite-sized recommendations to take forward which I can build into my working week. I am someone who needs a bit of accountability so will be taking advantage of Genevieve's 'power hour' offer from time to time to keep me on the straight and narrow". Victoria Northwood, Freelance Museum Consultant

"When I approached Genevieve I had a clear idea and direction I wanted to follow without any skills or knowledge about using social media like LinkedIn. Genevieve devised a specific, level appropriate programme which enabled me to run independently within 6 months from scratch. This is one of Genevieve's most valuable assets; she is able to identify the gaps of knowledge and teach/guide/support in a professional, organised and thorough way. I have learnt a great deal from Genevieve and highly recommend her if you are feeling daunted by the whole social media circuit." Carol Miller, Wellness Thru Energy

"Genevieve has proven that with a little patience it's possible to see positive results on social media platforms without spending a fortune on paid ads. As a Director who had no time to deal with social media but a great need for our social accounts to be maintained, Genevieve has offered a perfect solution. She’s swift to respond, thoughtful about her work and always pleasant to work with." Anya Sanchez, Director, Kingstanding Regeneration Trust

"Genevieve provided me with a truly thorough, crucial review of my LinkedIn profile with clear, simple solutions on how to improve retention & show my quality of work through my page. Now to get started on implementing all the improvements! Thank you, Genevieve." Kate Howat, Web designer

"After working with Genevieve for several months, she has helped me gain lots of confidence, so that I feel comfortable working independently in my marketing role. She has been a great mentor, supportive and patient. I would recommend her to anyone looking to progress with social media and achieving their marketing goals." Grace Wiltshire, Event & Marketing, Wiltshire Wealth Management Ltd.

 

Latest Posts

Latest Blog Posts

Case Study: Enhancing Brand Awareness and Follower Engagement on Facebook

Kim Pierpoint is a yoga teacher and midlife empowerment coach. She works with women over 40 to improve their health and wellbeing using a range of movement and breathwork techniques. With a regular monthly retainer I helped Kim to increase the visibility of her brand, particularly her online yoga membership leaving her time to focus on new projects and doing the work she loves with her 1:1 and group clients across Wiltshire and Berkshire. 

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16 Engaging Ideas for Business Owners to Post on LinkedIn this month

LinkedIn has emerged as a powerful platform for business owners to connect, network, and promote their brands. However, I know it’s challenging to constantly come up with fresh content ideas that your audience relates to. To help you make the most out of your LinkedIn presence this month, I’ve compiled a list of 16 captivating ideas that will enhance your visibility, spark meaningful conversations, and establish your authority within your industry. That’s 4 posts a week for a month sorted!

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6 Mistakes to Avoid on LinkedIn

With over 922 million members and growing, LinkedIn has become a powerful platform for business owners and entrepreneurs to network, establish their brand, and generate valuable leads. However, using LinkedIn effectively requires more than just creating a profile and connecting with others. It demands strategic thinking and an understanding of the platform's dynamics. In this blog post, I’ll uncover six common mistakes that you should avoid on LinkedIn. By steering clear of these pitfalls, you can maximise your LinkedIn presence and harness its potential to grow your business.

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