Blog

Case Study: Enhancing Brand Awareness and Follower Engagement on Facebook

Kim Pierpoint is a yoga teacher and midlife empowerment coach. She works with women over 40 to improve their health and wellbeing using a range of movement and breathwork techniques. With a regular monthly retainer I helped Kim to increase the visibility of her brand, particularly her online yoga membership leaving her time to focus on new projects and doing the work she loves with her 1:1 and group clients across Wiltshire and Berkshire. 

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16 Engaging Ideas for Business Owners to Post on LinkedIn this month

LinkedIn has emerged as a powerful platform for business owners to connect, network, and promote their brands. However, I know it’s challenging to constantly come up with fresh content ideas that your audience relates to. To help you make the most out of your LinkedIn presence this month, I’ve compiled a list of 16 captivating ideas that will enhance your visibility, spark meaningful conversations, and establish your authority within your industry. That’s 4 posts a week for a month sorted!

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6 Mistakes to Avoid on LinkedIn

With over 922 million members and growing, LinkedIn has become a powerful platform for business owners and entrepreneurs to network, establish their brand, and generate valuable leads. However, using LinkedIn effectively requires more than just creating a profile and connecting with others. It demands strategic thinking and an understanding of the platform's dynamics. In this blog post, I’ll uncover six common mistakes that you should avoid on LinkedIn. By steering clear of these pitfalls, you can maximise your LinkedIn presence and harness its potential to grow your business.

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10 Tips for Fitting Social Media Content Creation into Your Weekly Schedule

Social media has become an essential tool for businesses of all sizes. It provides a platform for you to connect with your customers, build brand awareness, drive traffic to your website and grow your email list. However, business owners tell me they find creating social media content painstaking and stressful when they are already time-pressured. In this blog post, I will provide you with 10 tips for fitting social media content creation a regular part of your weekly schedule.

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5 ways business owners can reduce social media overwhelm

As a business owner, managing your social media accounts can often seem like an overwhelming and daunting task. With so many posts to create, accounts to monitor, and conversations to engage in, it can be difficult to stay on top of it all. The one struggle that comes up increasingly often when I’m speaking to other business owners is how to prioritise their own mental health while promoting their services on social media. Fortunately, there are simple strategies you can implement to reduce social media overwhelm and make social media management more manageable.

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Social media management - what is it and why is it important?

Social media is fundamental to all business marketing strategies. 

The definition of social media management is the practice of overseeing all aspects of a company's social media presence. This includes developing and implementing a strategy, creating content, monitoring conversations and engagement, and analysing results. In this blog post, I'll discuss why it's important for businesses today to have a strategy and provide tips on how to get started.  

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Building my website to minimise environmental impact

One of my goals when building my new website was to minimise the environmental impact.  With the global IT sector consuming almost 7% of electricity its increasingly important that websites are built to be fast and efficient - thereby producing less carbon.

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