10 Tips for Fitting Social Media Content Creation into Your Weekly Schedule

Social media has become an essential tool for businesses of all sizes. It provides a platform for you to connect with your customers, build brand awareness, drive traffic to your website and grow your email list. However, business owners tell me they find creating social media content painstaking and stressful when they are already time-pressured. In this blog post, I will provide you with 10 tips for fitting social media content creation a regular part of your weekly schedule.

  1. Set realistic goals: Before you start creating social media content, it’s essential to be realistic about how much time you can dedicate to social media content creation. Setting achievable goals will help you stay motivated and focused, without feeling unnecessary stress.
  2. Make it a priority: The key to making social media content creation a regular part of your schedule is to make it a priority. Schedule time in your calendar each week for social media content creation and treat it like any other important task. Consistency is key when it comes to social media, so make sure that you are posting on a regular basis.
  3. Use your content calendar: A content calendar is a schedule that outlines the content you plan to create and when you plan to post it. It helps you stay organized and ensures that you have a consistent flow of content. Start by identifying the types of content you want to create, such as blog posts, videos, or social media graphics. Then, decide how often you want to post on each platform. A content calendar will help you stay on track and avoid last-minute scrambling.
  4. Keep it simple: You don't need to create elaborate, multi-layered graphics for every post. In fact, simple posts often perform better on social media. Focus on creating eye-catching, easy-to-understand visuals and concise captions.
  5. Use templates: Creating social media graphics from scratch can be time-consuming. Consider using templates to streamline the process. You can find templates on Canva, which offer a variety of options for different types of content and can be easily customised for your brand.
  6. Repurpose existing content: Repurposing existing content can save you time and effort. Look at your existing content, such as blog posts or videos, and adapt it for social media. For example, you can turn a blog post into a series of social media graphics or a short video. This allows you to create new content without starting from scratch.
  7. Focus on quality over quantity: It is better to create high-quality content than to post frequently. Your content should be engaging, informative, and relevant to your target audience. Instead of creating a large volume of mediocre content, focus on creating a smaller amount of high-quality content that resonates with your audience.
  8. Use user-generated content: UGC is content created by your customers or followers. Sharing UGC is a great way to fill your social media feed and build community around your brand. Encourage customers to share their photos and videos using a branded hashtag, and then repost the best ones.
  9. Batch create and schedule: Task batching is a strategy that increases productivity. It involves grouping similar tasks together to complete all at once. So, create your content for the week first, then use a scheduling tool to schedule your posts in advance. This will save you time, ensure a consistent flow of productivity and allow you to focus on other aspects of your business.
  10. Get help from a professional: If you are really struggling to find the time or inspiration to create social media content, consider outsourcing. A social media manager can help you create a social media strategy, develop a content calendar, and create high-quality content that resonates with your target audience.

By following these tips, you can make social media content creation a simple part of your weekly schedule. With a little planning and effort, you can create a consistent flow of engaging social media content that helps build your brand and reach a wider audience. Remember, social media is a long-term game, and consistency is fundamental to success, so find what works for you and stick with it.

I’m Genevieve Owen, a virtual social media marketing manager. I help business owners to grow their online presence through effective and strategic social media management. If you are ready to achieve your business goals and take your social media marketing to the next level, contact me for a 30-minute consultation to discover how I can support you. 

Photo by Glenn Carstens-Peters on Unsplash