As a business owner, managing your social media accounts can often seem like an overwhelming and daunting task. With so many posts to create, accounts to monitor, and conversations to engage in, it can be difficult to stay on top of it all. The one struggle that comes up increasingly often when I’m speaking to other business owners is how to prioritise their own mental health while promoting their services on social media. Fortunately, there are simple strategies you can implement to reduce social media overwhelm and make social media management more manageable.
Create a plan
The first step to reducing social media overwhelm is to create a plan. Developing a plan for your social media activities will help you stay organized and ensure that you’re creating content that is meaningful and relevant to your target audience. Having a clear idea of what you want to achieve with your social media efforts will make it easier to stay focused and avoid getting bogged down in the details. Some examples of goals might include increasing brand awareness, driving website traffic, or boosting sales.
Not every platform is right for every business. Choose the platforms where your target audience is most active and focus your efforts there.
Take the time to brainstorm content ideas and create a social media calendar to schedule posts in advance to help you stay on track.
Use scheduling tools
Next, take advantage of scheduling tools. There are a variety of scheduling tools available that can help you automate your social media posts and keep your accounts active even when you’re not able to be online. This will free up your time, allow you to focus on other aspects of your business and avoid the stress of last-minute posting.
Outsource where and when necessary
Remember that it’s ok to outsource. If your social media management is taking up too much of your time, it may be beneficial to consider outsourcing. Hiring a social media manager or content creator can help you offload some of the work and ensure that your accounts are always up-to-date and running smoothly.
Be selective about who you follow
Following too many accounts can make it difficult to keep up with all the content and can lead to social media overload. Be selective about who you follow and focus on following accounts that are relevant to your business and that provide valuable information and inspiration.
Finally, set boundaries on your social media usage during business hours and in your personal life. Social media for business can be an incredibly time-consuming task, and it’s important to remember to take breaks. Step away from your computer for an hour or two each day and take some time for yourself. This will help you stay energized and reduce your stress levels.
Consider setting a timer to help prevent overload during your personal time. In your mobile phone settings you are able to track your app usage and set a timer on selected apps.
By following these strategies, you can reduce social media overwhelm. Remember to create a plan, use scheduling tools, consider outsourcing, be selective on accounts you follow, and always set boundaries. By doing these things, you’ll be better able to manage your social media accounts, maximize the return on investment of your time spent on social media and prioritise your mental wellbeing.
I’m Genevieve Owen, a virtual assistant and social media manager. I help business owners to save time by taking their focus away from everyday admin tasks enabling them to concentrate on revenue-generating projects and grow their online presence through effective social media management. If you are ready to achieve your business goals and take your social media marketing to the next level, contact me for a free 30-minute consultation to discover how I can support you.
Photo by Elisa Ventur on Unsplash