Social media management - what is it and why is it important?

Social media is fundamental to all business marketing strategies. 

The definition of social media management is the practice of overseeing all aspects of a company's social media presence. This includes developing and implementing a strategy, creating content, monitoring conversations and engagement, and analysing results. In this blog post, I'll discuss why it's important for businesses today to have a strategy and provide tips on how to get started.  

Social media management includes creating and publishing regular engaging and informative content, interacting timely with the audience, tracking analytics, and optimising campaigns. It can be a time-consuming task, but it's essential for businesses that want to grow their online presence and engage with new audiences.  

Grow your online presence  
There are many benefits to implementing a social media management plan for your company. Perhaps the most obvious benefit is that it can help grow your online presence, reach new audiences, and create deeper engagement with your target audience. Social media is one of the most effective ways to connect with potential clients, and businesses that neglect their social media presence may be doing themselves a disfavour.  

Track your progress  
A social media management plan can also help you track and analyse your results. By reviewing metrics such as engagement rate, reach, and clicks, you can determine what content is resonating with your audience and adjust your strategy accordingly. This information is essential for understanding how well your social media campaigns are performing and making necessary changes to improve performance.  

Tips for creating an effective social media management strategy


Define your goals and objectives  
What are you hoping to achieve through social media? What kind of reach do you want to have? How can social media help grow your business or organization? Defining your goals and objectives is an important step in creating an effective social media management plan.  

Know your audience  
Who do you want to reach out to? Which platforms do they use and when? Knowing your audience is key in creating content that resonates with them and drives engagement.  

Create a content strategy  
What kind of content will you create and share? How often do you intend to post? What topics will your audience be interested in? Having a content strategy in place is important for ensuring that your social media presence is consistent and effective.  

Know your tools  
What platforms do you want to use? What tools are available to help you with scheduling and monitoring your social media accounts? Knowing the tools that are available to you can help make managing your social media accounts easier and more efficient.  

Create a schedule 
Decide what times of day you want to post, which days of the week, and how often. Having a schedule in place can help ensure you post consistently.  

A robust social media strategy can help your business grow its online presence and reach new audiences. It is important to have a plan in place because it will help you stay focused and on track to reach your goals and ensure that all your social media accounts are updated regularly with fresh, engaging content that will keep your audience coming back for more. Be sure to consider your goals and target audience.  

No time for creating and scheduling posts to your social platforms or you don't know how to begin putting a strategy into place? Perhaps your profiles and pages need a refresh?

I’m Genevieve Owen, a virtual assistant and social media manager. I help business owners to grow their online presence through effective social media management. If you are ready to take your social media marketing to the next level, contact me for a free 30-minute consultation to discover how I can support you.  

I established Genevieve Owen Business Support in 2019 to help business owners save time by taking their focus away from everyday admin and social media tasks to concentrate on revenue-generating projects.  

Based in the market town of Devizes, Wiltshire I specialise in working with independent heritage and museum professionals, however, happy clients also include art focussed businesses including artists, an auction house, and consultants.